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Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2023)

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Value co-creation in a sharing economy: The end of price wars?

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A Consumer-based Taxonomy of Digital Customer Engagement Practices

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The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

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Customer engagement behaviors: The role of service convenience, fairness and quality

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JOURNAL OF RETAILING AND CONSUMER SERVICES (2018)

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When guests trust hosts for their words: Host description and trust in sharing economy

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How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value

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TOURISM MANAGEMENT (2018)

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Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media

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Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty An empirical analysis of coffeehouse brands

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The corporate identity, total corporate communications, stakeholders' attributed identities, identifications and behaviours continuum

John M. T. Balmer

EUROPEAN JOURNAL OF MARKETING (2017)

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The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism Response paradigm

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Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

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Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption

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Integrating identity, strategy and communications for trust, loyalty and commitment

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Valuable Virality

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Customer engagement: the construct, antecedents, and consequences

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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2017)

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Customer experience management: toward implementing an evolving marketing concept

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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2017)

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Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

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Why Do Consumers Trust Online Travel Websites? Drivers and Outcomes of Consumer Trust toward Online Travel Websites

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Digital technology and marketing management capability: achieving growth in SMEs

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The sharing economy: Why people participate in collaborative consumption

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Value co-creation: concept and measurement

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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2016)

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Value co-creation and customer loyalty

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Exploring customer experience with budget hotels: Dimensionality and satisfaction

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INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2016)

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Understanding Customer Experience Throughout the Customer Journey

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Influence of innovation capability and customer experience on reputation and loyalty

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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

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Towards the identification of customer experience touch point elements

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The B2B Knowledge Gap

Gary L. Lilien

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2016)

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Actor engagement as a microfoundation for value co-creation

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The scope of price promotion research: An informetric study

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An integrated model of customer-brand engagement: Drivers and consequences

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The impact of perceived brand globalness on consumers' willingness to pay

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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2015)

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A higher-order model of consumer brand engagement and its impact on loyalty intentions

Abhishek Dwivedi

JOURNAL OF RETAILING AND CONSUMER SERVICES (2015)

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Identification and Aftermarket Personalization with Durable Goods

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PSYCHOLOGY & MARKETING (2015)

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Online brand community engagement: Scale development and validation

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JOURNAL OF BUSINESS RESEARCH (2015)

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Brand experience anatomy in retailing: An interpretive structural modeling approach

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JOURNAL OF RETAILING AND CONSUMER SERVICES (2015)

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The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

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TOURISM MANAGEMENT (2015)

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On the relationships among brand experience, hedonic emotions, and brand equity

Cherng G. Ding et al.

EUROPEAN JOURNAL OF MARKETING (2015)

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Designing corporate brand experience in an online context: A qualitative insight

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JOURNAL OF BUSINESS RESEARCH (2014)

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E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers' Adoption of Information from Online Reviews

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The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

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The Impact of Fear on Emotional Brand Attachment

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Associative and dissociative comparative advertising strategies in broadening brand positioning

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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

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JOURNAL OF BUSINESS RESEARCH (2014)

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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

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INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2014)

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A network perspective on idea and innovation crowdsourcing in industrial firms

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INDUSTRIAL MARKETING MANAGEMENT (2014)

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Consumer-brand relationship quality: When and how it helps brand extensions

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JOURNAL OF BUSINESS RESEARCH (2014)

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Managing Engagement Behaviors in a Network of Customers and Stakeholders: Evidence From the Nursing Home Sector

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JOURNAL OF SERVICE RESEARCH (2014)

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Article Business

Store image influences in consumers' perceptions of store brands: the moderating role of value consciousness

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EUROPEAN JOURNAL OF MARKETING (2014)

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Article Hospitality, Leisure, Sport & Tourism

Price Fairness of Airline Ancillary Fees: An Attributional Approach

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JOURNAL OF TRAVEL RESEARCH (2013)

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Critical service logic: making sense of value creation and co-creation

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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2013)

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Reconceptualizing brand identity in a dynamic environment

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JOURNAL OF BUSINESS RESEARCH (2013)

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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

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PSYCHOLOGY & MARKETING (2013)

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Consumer engagement in a virtual brand community: An exploratory analysis

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JOURNAL OF BUSINESS RESEARCH (2013)

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Value co-creation in solution networks

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INDUSTRIAL MARKETING MANAGEMENT (2013)

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Electronic Service Quality and Value: Do Consumer Knowledge-Related Resources Matter?

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Shaping Retail Brand Personality Perceptions by Bodily Experiences

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JOURNAL OF RETAILING (2013)

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CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction

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INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2013)

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The effects of company offshoring strategies on consumer responses

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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2013)

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Customer value co-creation behavior: Scale development and validation

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JOURNAL OF BUSINESS RESEARCH (2013)

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Article Hospitality, Leisure, Sport & Tourism

Service quality perceptions and customer loyalty in casinos

Catherine Prentice

INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2013)

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Customer engagement in a Facebook brand community

Johanna Gummerus et al.

MANAGEMENT RESEARCH REVIEW (2012)

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Drivers of consumer-brand identification

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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2012)

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EXPLORING PRESTIGE AND STATUS ON DOMESTIC DESTINATIONS: THE CASE OF ALGARVE

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ANNALS OF TOURISM RESEARCH (2012)

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Article Hospitality, Leisure, Sport & Tourism

The theory of repurchase decision-making (TRD): Identifying the critical factors in the post-purchase decision-making process

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INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2012)

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Article Hospitality, Leisure, Sport & Tourism

The effects of brand relationship quality on responses to service failure of hotel consumers

Danhong Xie et al.

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2012)

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Article Business

Differential Effects of Value Consciousness and Coupon Proneness on Consumers' Persuasion Knowledge of Pricing Tactics

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JOURNAL OF RETAILING (2012)

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Article Business

The role of brand experience and affective commitment in determining brand loyalty

Oriol Iglesias et al.

JOURNAL OF BRAND MANAGEMENT (2011)

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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

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JOURNAL OF BUSINESS RESEARCH (2011)

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Article Business

CUSTOMER SATISFACTION AND LOYALTY IN E-MARKETS: A PLS PATH MODELING APROACH

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JOURNAL OF MARKETING THEORY AND PRACTICE (2011)

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Demystifying customer brand engagement: Exploring the loyalty nexus

Linda Hollebeek

JOURNAL OF MARKETING MANAGEMENT (2011)

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The role of attachment in building consumer-brand relationships: an empirical investigation in the utilitarian consumption context

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JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2011)

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The role of other customer effect in corporate marketing Its impact on corporate image and consumer-company identification

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EUROPEAN JOURNAL OF MARKETING (2011)

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Customer experience quality: an exploration in business and consumer contexts using repertory grid technique

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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2011)

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Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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Customer Engagement as a New Perspective in Customer Management

Peter C. Verhoef et al.

JOURNAL OF SERVICE RESEARCH (2010)

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Customer Engagement Behavior: Theoretical Foundations and Research Directions

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JOURNAL OF SERVICE RESEARCH (2010)

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Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

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JOURNAL OF SERVICE RESEARCH (2010)

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Toward a theory of brand co-creation with implications for brand governance

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JOURNAL OF BRAND MANAGEMENT (2010)

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Influence of Different Positive Emotions on Persuasion Processing: A Functional Evolutionary Approach

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EMOTION (2010)

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The impact of customer experience on brand equity in a business-to-business services setting

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MARKET ORIENTATION, MARKETING CAPABILITIES, AND FIRM PERFORMANCE

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STRATEGIC MANAGEMENT JOURNAL (2009)

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Price fairness perceptions and customer loyalty in a retail context

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Effects of employees' perceived dependability on success of enterprise applications in e-business

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INDUSTRIAL MARKETING MANAGEMENT (2009)

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The effects of brand credibility on customer loyalty

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JOURNAL OF RETAILING AND CONSUMER SERVICES (2008)

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Emotional intelligence and job satisfaction: Testing the mediatory role of positive and negative affect at work

Konstantinos Kafetsios et al.

PERSONALITY AND INDIVIDUAL DIFFERENCES (2008)

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Cross-cultural examination of the relationships among firm reputation, e-satisfaction, e-trust, and e-loyalty

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INTERNATIONAL MARKETING REVIEW (2008)

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The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases

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JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2007)

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Review Business

Relationship quality as a predictor of B2B customer loyalty

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Gratitude and prosocial behaviour: An experimental test of gratitude

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COGNITION & EMOTION (2006)

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Developing and validating measures of facets of customer-based brand equity

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JOURNAL OF BUSINESS RESEARCH (2004)

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An integrated framework for service quality, customer value, satisfaction: Evidence from China's telecommunication industry

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INFORMATION SYSTEMS FRONTIERS (2004)

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The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

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JOURNAL OF BUSINESS RESEARCH (2002)

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Defining who you are by what you're not: Organizational disidentification and the national rifle association

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ORGANIZATION SCIENCE (2001)

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Consumer perceived value: The development of a multiple item scale

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JOURNAL OF RETAILING (2001)

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Effect of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: A cue diagnosticity framework

D Purohit et al.

JOURNAL OF CONSUMER PSYCHOLOGY (2001)

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Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

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