Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Shelby D. Hunt (1939-2022) is widely known as one of the foremost authorities on marketing. To commemorate Professor Hunt's contributions, this article offers a bibliometric analysis of the scholarly works listed on his Google Scholar and Scopus official profiles. As a result, this article provides empirical evidence that reaffirms Professor Hunt's status as a highly productive and influential marketing scholar, whose contributions span across seven research programs/themes: philosophy and science of marketing, marketing strategy, relationship marketing, institutionalization of marketing, marketing management, marketing ethics, and resource-advantage theory. The article concludes with a discussion on the implications of Professor Hunt's contributions to marketing science for the future of marketing.

Automated summary

This article conducts a bibliometric analysis of Shelby D. Hunt's scholarly works on Google Scholar and Scopus official profiles to provide empirical evidence about his highly productive and influential contributions to marketing. The analysis reveals that Professor Hunt's research spans across seven research programs/themes in marketing, including philosophy and science of marketing, marketing strategy, relationship marketing, institutionalization of marketing, marketing management, marketing ethics, and resource-advantage theory. The article concludes with a discussion on the implications of Professor Hunt's contributions for the future of marketing science.