4.6 Article

Enhancing signed social recommendation via extracting consistent and inconsistent relations

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SPRINGER
DOI: 10.1007/s11042-023-16276-y

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Social recommendation; Graph neural networks; Signed social networks

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Signed social recommendations leverage signed social information to solve the cold-start and data sparsity problem. Graph Neural Network methods have shown powerful performance in graph representation learning and have motivated the development of GNN-based social recommendation frameworks. However, building GNN-based signed social recommender systems faces challenges, such as the social inconsistency problem. To address this, the authors propose a novel framework called ESSRec that reconstructs the signed social graph and improves the performance of GNNs.
Signed Social recommendations leverage signed social information(e.g., trust and distrust) to alleviate the cold-start and data sparsity problem. Recently, Graph Neural Network (GNN) methods have demonstrated the powerful in graph representation learning, which motivates GNN-based social recommendation frameworks. However, building GNN-based signed social recommender systems faces challenges. For example, signed social recommendations face the social inconsistency problem, which indicates that the evidence of item preferences provided by the social information and user-item interactions information are not necessarily consistent. In order to alleviate social inconsistency problem, we present a novel GNN-based Enhancing Signed Social Recommendation framework(ESSRec). Specifically, ESSRec first learns item-space user embedding and final item embedding by embedding propagation on the user-item graph. Then, it reconstructs the signed social graph by extracting consistently positive relations, consistently negative relations, and inconsistent relations from original graph based on the item-space user embedding. Moreover, we design the embedding propagation rule on the reconstructed signed social graph to empowered GNNs Model. Extensive experiments on real-world dataset Epinions demonstrate the effectiveness of the proposed framework ESSRec, with more than 8% on MAE and 4% on RMSE performance improvements over the best baseline for rating prediction. Further experiments demonstrate that extracting consistent and inconsistent relations and reconstructing signed social networks can improve the performance of ESSRec.

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