期刊
FRONTIERS IN SUSTAINABLE FOOD SYSTEMS
卷 7, 期 -, 页码 -出版社
FRONTIERS MEDIA SA
DOI: 10.3389/fsufs.2023.1180612
关键词
consumption; organic food; purchasing intention; exploratory factor analysis; Da Nang; Vietnam
With the rapid economic development, Vietnamese people are becoming more aware of the importance of safe food for their health. The study investigates the impact of transparent information and knowledge on consumers' attitudes, trust, and subjective norms towards purchasing organic products. The findings show that attitudes and trust have a positive relationship with the intention to buy organic food, and trust mediates the relationship between information, knowledge, and purchase intention.
With the rapid economic development in the past decades, Vietnamese people are more and more aware of the role of safe food for their health and that of their families. Currently, the trend of organic food consumption is happening faster, especially in urban areas. The study aims to determine the influence of transparent information and knowledge about organic products on consumers' attitudes, trust, and subjective norms affecting their purchase intention of organic products. Data were collected from 420 consumers in Da Nang city, Central Vietnam. Exploratory Factor Analysis (EFA) method and Structural Equation Modeling (SEM) were used to evaluate the scale's reliability and identify the impact factors. The results show that attitudes and trust have a positive relationship with the intention to buy organic food. In addition, research shows that trust is a predecessor of attitudes and mediates the relationship between information, knowledge about organic food, and intention to buy organic food. The study's findings are consistent with previous literature and provide implications for food managers, organic food businesses, and the community.
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