期刊
CURRENT ISSUES IN TOURISM
卷 -, 期 -, 页码 -出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2023.2173054
关键词
Online reviews; blockchain; consumer-generated reviews; eWOM; TripAdvisor
Consumer-generated reviews play a crucial role in tourists' decision-making processes. However, current review systems have limitations such as fake reviews, biased results, and users' reluctance due to anonymity concerns. This paper proposes an online review system based on blockchain to address these problems and discusses its managerial implications and future research directions.
Online consumer-generated reviews are part of eWOM (electronic word of mouth). These reviews are very important for tourists in their decision-making processes regarding purchases and bookings. The reviews can be found in two types of sources: websites that sell the product and independent websites. In both cases, current review systems have relevant shortcomings: the possibility of fake reviews, the representativeness of those who review, platform decisions than can bias the results and other possible manipulations. Additionally, some users may not feel comfortable posting reviews due to the possible loss of anonymity. In this scenario, blockchain provides a suitable framework for solving most of the stated problems. In this paper, we describe an implementation of an online review system based on blockchain that would help solve most of the problems that exist in the current systems. We discuss managerial implications of the proposed system, possible limitations and future research needed in the area.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据