How public trust and healthcare quality relate to blood donation behavior: Cross-cultural evidence

Blood donors are indispensable for enabling a myriad of medical procedures and treatments. We examined how public trust in the healthcare system and healthcare quality relate to individuals' likelihood of donating blood, using survey data from representative samples of 28 European countries (N = 27,868). Our preregistered analyses revealed that country-level public trust, but not healthcare quality, predicted individual propensity to donate blood. Notably, public trust decreased over time in many countries, while healthcare quality increased. Our results highlight the role of subjective perceptions of the healthcare system, rather than the objective state of healthcare, for blood donation behavior in Europe.

Automated summary

The study found that public trust in the healthcare system and healthcare quality were related to individuals' likelihood of donating blood, with public trust having a stronger impact. Interestingly, public trust decreased over time in many countries while healthcare quality improved. These findings suggest that subjective perceptions of the healthcare system, rather than objective measures of healthcare, influence blood donation behavior in Europe.