Assessment of the attributes that most affect the choice of minced meat and hamburgers

The objectives of this work were to identify the parameters that most influence Spanish consumers' choice of minced meat and hamburgers, and to determine the importance of different extrinsic attributes in meat products. A consumer survey was conducted by combining three methodologies: free listing task, rating the importance of different extrinsic attributes and a conjoint analysis. The free listing task showed that, of all the factors considered when selecting minced meat or hamburgers, price, expiration date, colour and appearance stood out. In the rating test, expiration date obtained the highest average score, followed by price and country of origin. The conjoint analysis showed consumers clearly preferred origin Spain, along with low price and the animal welfare label, which presented higher utility value than the sustainable packaging label. No presented label negatively impacted product choice. The information provided can be very useful for developing and marketing meat products that seek to meet today's consumer demands.

Automated summary

The study aimed to identify the key factors influencing Spanish consumers' choice of minced meat and hamburgers and determine the importance of various extrinsic attributes in meat products. A consumer survey was conducted using three methodologies: free listing task, rating the importance of attributes, and conjoint analysis. The results revealed that price, expiration date, colour, and appearance were the most significant factors when selecting minced meat or hamburgers. The highest average score was given to expiration date, followed by price and country of origin. Conjoint analysis showed that consumers strongly preferred meat products from Spain, as well as low price and the animal welfare label, which was more valuable than the sustainable packaging label. Additionally, the absence of a label did not negatively impact product choice. These findings are valuable for developing and marketing meat products that cater to the demands of today's consumers.