The Mediating Role of e-Lifestyles to Use the Fitness Center App

This paper studies the effect of e-Lifestyles on the fitness industry. The aim is to investigate the (mediating) role of e-Lifestyles in the relationship between behavioral intentions to use the fitness center app, app usage behavior, and member overall satisfaction with the fitness center, i.e., explain whether e-Lifestyles allow us to better understand fitness center satisfaction or app usage intention. Results of 1403 members revealed that the relationship between behavioral intentions to use the app and the members' overall satisfaction with the fitness center is positively mediated by e-Lifestyles. Results further demonstrate that there is a direct positive effect of behavioral usage intentions of the app-on-app usage behavior and overall member satisfaction toward the fitness center. The study adds to the literature on e-Lifestyles by demonstrating its significance in the context of fitness center management. This study helps managers conduct more thorough marketing plans and develop differentiated strategies and provides information for app designers.

Automated summary

This paper examines the impact of e-Lifestyles on the fitness industry and explores the mediating role of e-Lifestyles in the relationship between behavioral intentions, app usage behavior, and member satisfaction. The results of 1403 members suggest that e-Lifestyles positively mediate the relationship between app usage intentions and overall member satisfaction. Additionally, there is a direct positive effect of app usage intentions on app usage behavior and member satisfaction. This study contributes to the literature on e-Lifestyles and provides insights for fitness center management, marketing plans, and app designers.