☆ 4.5 Article

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

PSYCHOLOGY & MARKETING (2023)

相关参考文献

注意：仅列出部分参考文献，下载原文获取全部文献信息。

Article Computer Science, Cybernetics

How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments

Marco Mandolfo et al.

Summary: This research investigates the influence of arousal and valence generated by immersive virtual environments (IVEs) on browsing time and interaction frequency. The results show that arousal has a positive effect on browsing time and physiological correlates of arousal and valence positively impact interaction frequency. Additionally, personal interest interacts with arousal, where highly interested users browse longer in high arousal IVEs. This study highlights the importance of both users' actions and affective states in IVEs' behavioral realism and offers design guidelines to foster positive affect in IVEs.

BEHAVIOUR & INFORMATION TECHNOLOGY (2023)

添加到收藏夹

Article Management

Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts

Robert Kozinets

Summary: This paper aims to provide service researchers with a new qualitative approach, called immersive netnography, to study the service experiences of immersive technologies. The article develops the scope, definition, and procedures for immersive netnography through logical argumentation and follows established methodological rules. The limitations of conducting high-quality netnography are also discussed. Furthermore, the paper highlights the ethical and cultural considerations in studying service experiences in immersive technology contexts and proposes a new market research method for industries and organizations.

JOURNAL OF SERVICE MANAGEMENT (2023)

添加到收藏夹

Article Business

Trust in blockchain-enabled exchanges: Future directions in blockchain marketing

Teck Ming Tan et al.

Summary: This article addresses the research gaps in understanding how blockchain technology provides trust in exchange. Through interviews with informants experienced in blockchain-enabled exchanges, the study identifies the trust aspects of blockchain in exchange compared to traditional methods. The findings highlight the importance of this research for marketing scholars and practitioners to understand the threats to trust in online advertising, customer trust, privacy, and digital rights.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2023)

添加到收藏夹

Article Hospitality, Leisure, Sport & Tourism

Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

Dimitrios Buhalis et al.

Summary: This paper explores the opportunities and challenges that Metaverse presents to hospitality and tourism management and marketing, and discusses its potential impact on customer experience and value co-creation. Metaverse offers exciting opportunities for the hospitality and tourism industry, but also poses significant challenges. Hospitality and tourism organizations need to strategically leverage Metaverse to customize and co-create experiences, while also providing opportunities for research and application of Metaverse.

INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2023)

添加到收藏夹

Article Business

Corporate Digital Responsibility in Service Firms and Their Ecosystems

Jochen Wirtz et al.

Summary: This study examines the ethical, privacy, and fairness risks posed by digitization, artificial intelligence, and service robots in service firms, and explores ways to mitigate these risks through corporate digital responsibility (CDR). The research highlights the importance of CDR in service contexts due to the extensive customer data involved and the omnipresence, opacity, and complexity of digital service technology. By synthesizing literature on ethics, privacy, and fairness using the CDR data and technology life-cycle perspective, the study provides a better understanding of the nature of these risks in the service industry. Additionally, the research analyzes the digital service ecosystem and the flows of money, service, data, insights, and technologies to gain insights into the origins of these risks and introduces the concept of CDR calculus to capture the trade-offs between good CDR practices and organizational objectives. The study concludes that regulation may be necessary when a firm's CDR calculus becomes overwhelmingly negative. Finally, the research proposes a set of strategies, tools, and practices for service firms to manage these trade-offs and cultivate a strong CDR culture.

JOURNAL OF SERVICE RESEARCH (2023)

添加到收藏夹

Article Business

An Emerging Theory of Avatar Marketing

Fred Miao et al.

Summary: This article highlights the lack of consistency and clarity in the definition of avatars in contemporary marketing strategies, proposing a classification of avatar design elements and an explanatory framework for avatar effectiveness. It also outlines a research program for future studies in avatar marketing.

JOURNAL OF MARKETING (2022)

添加到收藏夹

Editorial Material Engineering, Electrical & Electronic

Lessons From a Second Life > Before Meta, Philip Rosedale Created an Online Universe

Edd Gent

Summary: When Mark Zuckerberg announced Meta's focus on building a shared virtual reality inspired by the metaverse concept, many drew parallels to Second Life by Linden Lab, a once-popular online world for exploration, trade, and creation. However, despite dedicated users, Second Life has faded from public prominence.

IEEE SPECTRUM (2022)

添加到收藏夹

Editorial Material Information Science & Library Science

Editorial: How to develop a quality research article and avoid a journal desk rejection

Yogesh K. Dwivedi et al.

Summary: The desk rejection process can be frustrating for researchers but is crucial for Editors in selecting appropriate articles. This editorial highlights gaps in understanding among academics about journal assessment and acceptance criteria. Nine leading journal Editors provide insights on reasons for desk rejection, offering valuable guidance for aligning submissions with journal requirements and demonstrating relevance to theory and practice. The succinct summary of key findings from differing Editor perspectives offers significant value to academics and industry researchers.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2022)

添加到收藏夹

Article Business

Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement

My (Myla) Bui et al.

Summary: This study examines the role and impact of fear of missing out (FoMO) in the socio-cultural phenomenon of the digital age. Different studies demonstrate that FoMO affects positive and negative mood, information overload, social media satisfaction, and engagement with social media advertising through various pathways. The implications of the findings provide insights for brand marketers, health advocates, and industry practitioners.

PSYCHOLOGY & MARKETING (2022)

添加到收藏夹

Article Business

Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation

Chen Chen et al.

Summary: This study differentiates the roles of telepresence and transportation in the context of immersive media viewing experience in virtual marketing. Through two studies, it was found that enhanced telepresence under VR conditions negatively impacts users' memory, while narrative-induced transportation can strengthen attitudinal outcomes.

PSYCHOLOGY & MARKETING (2022)

添加到收藏夹

Article Business

The role of flow consciousness in consumer regret

Sergio Barta et al.

Summary: This research explores the impact of flow consciousness on consumer behavior post impulse purchase. The findings suggest that being aware of the flow state experienced during an impulse purchase can reduce consumer regret. Online retailers are advised to raise awareness of the flow state experienced by consumers to potentially lessen post-purchase regret.

INTERNET RESEARCH (2022)

添加到收藏夹

Article Psychology, Multidisciplinary

Consumer Consciousness in Multisensory Extended Reality

Olivia Petit et al.

Summary: This paper explores how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can impact consumer consciousness by generating and modifying the human sensorium. It discusses the potential impact of this altered consciousness on consumer behavior and the possibility for further research.

FRONTIERS IN PSYCHOLOGY (2022)

添加到收藏夹

Article Business

What is augmented reality marketing? Its definition, complexity, and future

Philipp A. Rauschnabel et al.

Summary: The article discusses the holistic approach to augmented reality marketing and proposes the BICK FOUR framework as a tool to organize goals. It also introduces several fundamental differences between augmented reality marketing and traditional digital marketing concepts. Insights from managers further enhance the practices of augmented reality marketing, and ethical and legal considerations are also discussed.

JOURNAL OF BUSINESS RESEARCH (2022)

添加到收藏夹

Article Business

Digital technologies: tensions in privacy and data

Sara Quach et al.

Summary: Driven by data proliferation, digital technologies have transformed the marketing landscape. Significant privacy concerns have prompted changes in regulatory interventions and people's privacy behaviors. By analyzing digital technologies and data strategy, the authors propose a framework for understanding firm performance in the context of privacy worries and legal ramifications. They also present a data strategy typology based on two main strategic functions of digital technologies. The article provides directions for further research.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2022)

添加到收藏夹

Article Business

AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives

Maria Petrescu et al.

Summary: This paper explores existing literature on AI and proposes an emerging B2B marketing framework for AI innovation. The findings reveal four key analytical components, suggesting that as markets integrate AI technology into their offerings and services, a governing opportunity to foster mutually beneficial co-creation in the AI innovation process emerges.

INDUSTRIAL MARKETING MANAGEMENT (2022)

添加到收藏夹

Article Information Science & Library Science

Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action

Yogesh K. Dwivedi et al.

Summary: The UN COP26 2021 conference on climate change provides an opportunity for world leaders to take action and make urgent commitments to reduce emissions and limit global temperatures. Digital and IS technology play a role in monitoring potential solutions and are integral to addressing climate change. Technology is recognized as both a crucial part of the solution and a part of the problem.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2022)

添加到收藏夹

Review Business

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies

Tim Hilken et al.

Summary: The article discusses a research agenda for studying the psychological mechanisms underlying consumer experiences with reality-enhancing technologies. It identifies research directions in four application areas and emphasizes the importance of balancing potential advantages and disadvantages to guide impactful technological development.

PSYCHOLOGY & MARKETING (2022)

添加到收藏夹

Article Psychology, Educational

Benefits of Taking a Virtual Field Trip in Immersive Virtual Reality: Evidence for the Immersion Principle in Multimedia Learning

Guido Makransky et al.

Summary: This study found that immersive media can enhance students' sense of presence, enjoyment, and interest, leading to positive effects on learning outcomes.

EDUCATIONAL PSYCHOLOGY REVIEW (2022)

添加到收藏夹

Article Management

Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality

Tim Hilken et al.

Summary: The authors explore neuro-enhanced reality (NeR) as a novel approach for enhancing service communication and propose a research agenda based on the combination of neuroscientific research and augmented reality and virtual reality.

JOURNAL OF SERVICE MANAGEMENT (2022)

添加到收藏夹

Article Business

The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions

Dogan Gursoy et al.

Summary: This article first explains the concept of the metaverse, particularly in the context of the hospitality and tourism industry. Next, it proposes a conceptual framework for creating metaverse experiences and identifies research gaps and agenda items. Finally, it classifies future research agendas into three categories: staging experiences, understanding consumer behavior changes, and marketing and operations strategies in the metaverse.

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT (2022)

添加到收藏夹

Article Business, Finance

Digital future of luxury brands: Metaverse, digital fashion, and non-fungible tokens

Annamma Joy et al.

Summary: Emerging technologies such as blockchain, NFTs, AI, ML, and VR are transforming luxury brands and consumer experience in the fashion industry. Academics and industry professionals are exploring how these technologies reshape the industry, posing intriguing questions and challenges.

STRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE (2022)

添加到收藏夹

Article

Metaverse – the new marketing universe

Svend Hollensen et al.

Journal of Business Strategy (2022)

添加到收藏夹

Article Business

Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets

Russell Belk et al.

Summary: As consumption becomes digital and virtual, our perspectives on money, possessions, and ownership are undergoing significant transformations. The Metaverse represents an imagined future space where the foundations of neoliberal production and consumption are redefined. By studying cryptocurrencies, algorithmic collectibles, and NFTs, we can gain insights into these changes and the impact of online auctions and speculation on artists, art institutions, buyers, and investors. Additionally, we explore new forms of ownership, such as fractional ownership and fractionalized property rights, in order to understand why some consumers are willing to pay astronomical prices for digital art.

JOURNAL OF BUSINESS RESEARCH (2022)

添加到收藏夹

Article Psychology, Multidisciplinary

What is XR? Towards a Framework for Augmented and Virtual Reality

Philipp A. Rauschnabel et al.

Summary: This article discusses and summarizes the meanings and definitions of terms such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality. A framework is proposed to organize these terms, clarifying inconsistencies and confusion in their usage. The article concludes that XR should be seen as a more open approach, AR and VR are fundamentally different experiences, and the experiences can be described on a continuum based on the level of presence.

COMPUTERS IN HUMAN BEHAVIOR (2022)

添加到收藏夹

Article Business

Explaining how algorithms work reduces consumers' concerns regarding the collection of personal data and promotes AI technology adoption

Ilaria Querci et al.

Summary: This study shows that providing detailed mechanistic explanations of AI algorithms can alleviate consumers' concerns about data collection and increase their willingness to adopt AI technologies.

PSYCHOLOGY & MARKETING (2022)

添加到收藏夹

Editorial Material Business

Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas

Kirk Plangger et al.

BUSINESS HORIZONS (2022)

添加到收藏夹

Article Business

Embracing falsity through the metaverse: The case of synthetic customer experiences

Maja Golf-Papez et al.

Summary: The metaverse is seen as the next frontier for strategic business opportunities, but the market potential of metaverse offerings has been highly volatile in recent months. As a result, businesses are struggling to set a meaningful strategic course in an uncertain and rapidly changing landscape. Understanding the metaverse as a unified and immersive reality where physical and synthetic customer experiences converge seamlessly is crucial for its success as a vibrant business ecosystem.

BUSINESS HORIZONS (2022)

添加到收藏夹

Article Business

Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

Reto Hofstetter et al.

Summary: This article argues that non-fungible tokens (NFTs) challenge established marketing understanding in various areas, such as digital ownership, uniqueness, value, authenticity, status, sharing, branding, and distribution. The authors propose a set of preliminary research questions to explore these areas and contribute to the broader field of crypto-marketing. They highlight the importance of this emerging subdiscipline in expanding our knowledge of consumer behavior, pricing, and product design, as well as its role in predicting the future of the discipline as NFTs continue to evolve.

MARKETING LETTERS (2022)

添加到收藏夹

Article Business

Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management

Gioia Volkmar et al.

Summary: This article explores the drivers and barriers of AI and ML in marketing, offering solutions from different perspectives to stimulate interdisciplinary discussions.

JOURNAL OF BUSINESS RESEARCH (2022)

添加到收藏夹

Article Information Science & Library Science

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi et al.

Summary: The metaverse has the potential to revolutionize the way we work, leisure, and interact socially by extending the physical world using augmented and virtual reality technologies. Although there are currently limitations in technology and infrastructure, researchers are increasingly studying the transformative impact of the metaverse on various sectors, including marketing, education, and healthcare, as well as potential societal issues.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2022)

添加到收藏夹

Article Business

The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

Sun Joo (Grace) Ahn et al.

Summary: In this article, the authors propose a bifold triadic relationships model to understand how advertising works in the metaverse and guide future research endeavors. Despite the metaverse not being fully formed, the article aims to provide a clearer understanding of how advertising can be studied at the unit level of triadic relationships among consumer, media, and engagement behaviors in the metaverse space.

JOURNAL OF ADVERTISING (2022)

添加到收藏夹

Article Public, Environmental & Occupational Health

Influence of Knowledge-Based Employee Incentive Construction on Innovation Performance Using Psychological Capital

Yuanqin Ge et al.

Summary: This study aims to explore the impact of knowledge-based employee incentive mechanism on innovation performance and provides a reference for improving the innovation performance of knowledge-based workers in Shihezi enterprises. The survey results show that most of the knowledge-based workers score high in psychological capital, employee incentive mechanism, and employee innovation performance.

JOURNAL OF ENVIRONMENTAL AND PUBLIC HEALTH (2022)

添加到收藏夹

Proceedings Paper Computer Science, Information Systems

Life, the Metaverse and Everything: An Overview of Privacy, Ethics, and Governance in Metaverse

Carlos Bermejo Fernandez et al.

Summary: The metaverse is expected to be the next major evolution phase of the internet, impacting human society, production, and life. This work analyzes the current trends and challenges in building such a virtual environment and proposes three major pillars - privacy, governance, and ethical design - to guide its development. Finally, a preliminary modular-based framework for ethical design of the metaverse is proposed.

2022 IEEE 42ND INTERNATIONAL CONFERENCE ON DISTRIBUTED COMPUTING SYSTEMS WORKSHOPS (ICDCSW) (2022)

添加到收藏夹

Article Information Science & Library Science

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi et al.

Summary: The use of internet and social media has transformed consumer behavior and business practices for companies. Social and digital marketing present significant opportunities such as cost reduction, increased brand awareness, and higher sales, but are also accompanied by challenges like negative electronic word-of-mouth and intrusive online brand presence.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2021)

添加到收藏夹

Review Chemistry, Multidisciplinary

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

Bingqing Shen et al.

Summary: Virtual commerce leverages immersive technologies like augmented reality and virtual reality to shift consumer perception from 2D product catalogs to 3D virtual spaces, ultimately promoting the purchase of products and services. The alignment of application design paradigms and understanding consumer behavior are crucial for the success of virtual commerce, creating impressive buying experiences.

APPLIED SCIENCES-BASEL (2021)

添加到收藏夹

Article

Beyond blockchain: How tokens trigger the internet of value and what marketing researchers need to know about them

Horst Treiblmaier

Journal of Marketing Communications (2021)

添加到收藏夹

Article Business

How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui

Robert Kozinets et al.

Summary: Consumer feedback platforms provide tools for consumers to provide feedback on their experiences, but the specific means by which platforms affect consumer empowerment vary. Network effects and affordances are crucial factors influencing empowerment on platforms.

JOURNAL OF CONSUMER RESEARCH (2021)

添加到收藏夹

Article Business

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Naveen Donthu et al.

Summary: The contribution of psychology to marketing is significant and invaluable, as shown by a bibliometric study focusing on the journal Psychology & Marketing. The study reveals a healthy growth trend and main research directions of marketing research influenced by psychology. Findings include a substantial increase in publications and authors in Psychology & Marketing, with contributions mainly concentrated in eight knowledge clusters.

PSYCHOLOGY & MARKETING (2021)

添加到收藏夹

Article Information Science & Library Science

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi et al.

Summary: The development of artificial intelligence technology has the potential to significantly impact various industries and society as a whole. Industries ranging from finance to healthcare may be disrupted by AI technologies, and it is important to recognize the societal and industrial influence on the pace and direction of AI development.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2021)

添加到收藏夹

Article Business

The experience - economy revisited: an interdisciplinary perspective and research agenda

Yanina Chevtchouk et al.

Summary: This research aims to build a comprehensive conceptual framework of experience in marketing by conducting a systematic literature review of experience in the disciplines of marketing, philosophy, and psychology. The paper suggests using the singular term "brand experience" to capture all experiences in marketing and proposes four premises to resolve conceptual issues, introducing brand experience as a multi-level phenomenon. This multi-level conceptualization may provide greater opportunities for managers to create sustainable competitive advantages and differentiation from competitors.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2021)

添加到收藏夹

Article Information Science & Library Science

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

Dimitrios Buhalis et al.

Summary: The integration of technology in business strategy complicates marketing communications and necessitates advanced marketing performance analysis; the paper proposes a novel taxonomy and examines the capabilities of marketing attribution methods for improving value attribution accuracy.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2021)

添加到收藏夹

Article Business

A strategic framework for artificial intelligence in marketing

Ming-Hui Huang et al.

Summary: The authors propose a three-stage framework for strategic marketing planning integrating mechanical AI, thinking AI, and feeling AI. This framework can be applied to marketing research, strategy, and actions, utilizing various AI technologies in different stages.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2021)

添加到收藏夹

Article Business

Digital ecosystem and consumer engagement: A socio-technical perspective

Anna Morgan-Thomas et al.

JOURNAL OF BUSINESS RESEARCH (2020)

添加到收藏夹

Article Information Science & Library Science

Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life

Yogesh K. Dwivedi et al.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2020)

添加到收藏夹

Article Business

Being green in a materialistic world: Consequences for subjective well-being

Pia Furchheim et al.

PSYCHOLOGY & MARKETING (2020)

添加到收藏夹

Article Business

Marketing Mechanisms Used for Summer Food Service Programs

Eric D. Olson et al.

JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING (2020)

添加到收藏夹

Review Business

Digital marketing for B2B organizations: structured literature review and future research directions

Neeraj Pandey et al.

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING (2020)

添加到收藏夹

Article Business

The dark side of the sharing economy: Balancing value co-creation and value co-destruction

Dimitrios Buhalis et al.

PSYCHOLOGY & MARKETING (2020)

添加到收藏夹

Review Hospitality, Leisure, Sport & Tourism

Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article

Dimitrios Buhalis

TOURISM REVIEW (2020)

添加到收藏夹

Article Computer Science, Information Systems

Does Being There Matter? The Impact of Web-Based and Virtual World's Shopping Experiences on Consumer Purchase Attitudes

Elizabeth White Baker et al.

INFORMATION & MANAGEMENT (2019)

添加到收藏夹

Article Business

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

Olivia Petit et al.

JOURNAL OF INTERACTIVE MARKETING (2019)

添加到收藏夹

Article Hospitality, Leisure, Sport & Tourism

A tourist typology of online and face-to-face social contact: Destination immersion and tourism encapsulation/decapsulation

Daisy X. F. Fan et al.

ANNALS OF TOURISM RESEARCH (2019)

添加到收藏夹

Article Psychology, Multidisciplinary

Does the use of digital media affect psychological well-being? An empirical test among children aged 9 to 12

Helena Bruggeman et al.

COMPUTERS IN HUMAN BEHAVIOR (2019)

添加到收藏夹

Article Business

A market approach to social value co-creation: Findings and implications from Mageires the social restaurant

Marianna Sigala

MARKETING THEORY (2019)

添加到收藏夹

Article Business

Orchestrating service brand touchpoints and the effects on relational outcomes

Abdullah J. Sultan

JOURNAL OF SERVICES MARKETING (2018)

添加到收藏夹

Article Business

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

Philipp A. Rauschnabel et al.

JOURNAL OF BUSINESS RESEARCH (2018)

添加到收藏夹

Article Business

Understanding the evolution of consumer psychology research: A bibliometric and network analysis

Han Jia et al.

JOURNAL OF CONSUMER BEHAVIOUR (2018)

添加到收藏夹

Article Business

Cost-effective service excellence

Jochen Wirtz et al.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2018)

添加到收藏夹

Article Management

Brave new world: service robots in the frontline

Jochen Wirtz et al.

JOURNAL OF SERVICE MANAGEMENT (2018)

添加到收藏夹

Article Business

Working consumers: Co-creation of brand identity, consumer identity and brand community identity

Iain Black et al.

JOURNAL OF BUSINESS RESEARCH (2017)

添加到收藏夹

Article Environmental Studies

Serious games and the gamification of tourism

Feifei Xu et al.

TOURISM MANAGEMENT (2017)

添加到收藏夹

Article Business

Social media engagement behaviour: a uses and gratifications perspective

Rebecca Dolan et al.

JOURNAL OF STRATEGIC MARKETING (2016)

添加到收藏夹

Article Information Science & Library Science

Creating Value in Online Communities: The Sociomaterial Configuring of Strategy, Platform, and Stakeholder Engagement

Michael Barrett et al.

INFORMATION SYSTEMS RESEARCH (2016)

添加到收藏夹

Article Hospitality, Leisure, Sport & Tourism

Tourists as Mobile Gamers: Gamification for Tourism Marketing

Feifei Xu et al.

JOURNAL OF TRAVEL & TOURISM MARKETING (2016)

添加到收藏夹

Article Computer Science, Information Systems

Research on information systems failures and successes: Status update and future directions

Yogesh K. Dwivedi et al.

INFORMATION SYSTEMS FRONTIERS (2015)

添加到收藏夹

Article Business

Consumer engagement in online brand communities: a social media perspective

Laurence Dessart et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2015)

添加到收藏夹

Article Computer Science, Information Systems

Exploring the Use of Virtual World Technology for IdeaGeneration Tasks

Jennifer A. Nicholson et al.

INTERNATIONAL JOURNAL OF E-COLLABORATION (2014)

添加到收藏夹

Article Computer Science, Cybernetics

Empirical Evaluation of Smartphone Augmented Reality Browsers in an Urban Tourism Destination Context

Zornitza Yovcheva et al.

INTERNATIONAL JOURNAL OF MOBILE HUMAN COMPUTER INTERACTION (2014)

添加到收藏夹

Article Business

Critical service logic: making sense of value creation and co-creation

Christian Gronroos et al.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2013)

添加到收藏夹

Article Business

Metaverse-retail service quality: A future framework for retail service quality in the 3D internet

Eman Gadalla et al.

JOURNAL OF MARKETING MANAGEMENT (2013)

添加到收藏夹

Article Business

Customer typology: 3D virtual world

Adesegun Oyedele et al.

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING (2011)

添加到收藏夹

Article Business

Exploring the fit of real brands in the Second Life virtual world

Stuart J. Barnes et al.

JOURNAL OF MARKETING MANAGEMENT (2011)

添加到收藏夹

Article Business

ADVOCATING AVATARS: THE SALESPERSON IN SECOND LIFE

Pierre Berthon et al.

JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT (2010)

添加到收藏夹

Article Business

The roles of spokes-avatars' personalities in brand communication in 3D virtual environments

Seung-A Jin et al.

JOURNAL OF BRAND MANAGEMENT (2010)

添加到收藏夹

Article Business

Retail spatial evolution: paving the way from traditional to metaverse retailing

Michael Bourlakis et al.

ELECTRONIC COMMERCE RESEARCH (2009)

添加到收藏夹

Article Business

Flow Online: Lessons Learned and Future Prospects

Donna L. Hoffman et al.

JOURNAL OF INTERACTIVE MARKETING (2009)

添加到收藏夹

Article Communication

The Proteus Effect Implications of Transformed Digital Self-Representation on Online and Offline Behavior

Nick Yee et al.

COMMUNICATION RESEARCH (2009)

添加到收藏夹

© Peeref 2019-2024. All rights reserved.