4.7 Article

What matters in the e-commerce era? Modelling and mapping shop rents in Guangzhou, China

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Summary: This paper investigates the differences in multi-channel customer behavior in retail and explores the performance of a next basket recommendation model in a multi-channel shopping environment. It reveals significant differences in customer behavior across online and offline channels, and suggests that future research on recommenders in this area should consider the particular characteristics of multi-channel retail shopping.

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