期刊
JOURNAL OF BUSINESS RESEARCH
卷 155, 期 -, 页码 -出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2022.113350
关键词
Business model development; Fuzzy MCDM; Innovation; Entrepreneurship; Complexity theory; Airline
类别
This study proposes a hierarchical approach to investigate the factors affecting business model development (BMD), using complexity theory and hierarchy concept. Multiple fuzzy multi-criteria decision making techniques were applied to analyze the enablers and barriers of BMD.
A winning business model is the key to business success in today's fragmented market environment. However, businesses need to develop their business models overtime to meet the requirements of environmental un-certainties and shifts surrounding the business. Drawing on complexity theory and its related concept of hier-archy, this study advances a systematic approach to theoretically investigate the factors that favourably or adversely affect business model development (BMD), in a hierarchical order. In particular, multiple fuzzy multi -criteria decision making techniques were applied to develop the list of enablers of and barriers to BMD, to determine the priorities among enablers, and to determine the significance of barriers with respect to the main enablers of BMD. The results reveal that organizational form is the most salient enablers of BMD, while type II barriers are the most significant barriers, challenging the development of business models. Implications and future research directions are also provided.
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