相关参考文献
注意:仅列出部分参考文献,下载原文获取全部文献信息。What is augmented reality marketing? Its definition, complexity, and future
Philipp A. Rauschnabel et al.
JOURNAL OF BUSINESS RESEARCH (2022)
Research on advertising in the metaverse: a call to action
Charles R. Taylor
INTERNATIONAL JOURNAL OF ADVERTISING (2022)
Digital future of luxury brands: Metaverse, digital fashion, and non-fungible tokens
Annamma Joy et al.
STRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE (2022)
Metaverse – the new marketing universe
Svend Hollensen et al.
Journal of Business Strategy (2022)
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Reto Hofstetter et al.
MARKETING LETTERS (2022)
NFT, copyright and intellectual property commercialization
Ifeanyi E. Okonkwo
INTERNATIONAL JOURNAL OF LAW AND INFORMATION TECHNOLOGY (2022)
Shopping in virtual reality: A literature review and future agenda
Nannan Xi et al.
JOURNAL OF BUSINESS RESEARCH (2021)
Mapping the NFT revolution: market trends, trade networks, and visual features
Matthieu Nadini et al.
SCIENTIFIC REPORTS (2021)
Betting on Bitcoin: How social collectives shape cryptocurrency markets
Christoph F. Breidbach et al.
JOURNAL OF BUSINESS RESEARCH (2021)
Ethereum Crypto-Games: Mechanics, Prevalence and Gambling Similarities
Oliver James Scholten et al.
CHI PLAY'19: PROCEEDINGS OF THE ANNUAL SYMPOSIUM ON COMPUTER-HUMAN INTERACTION IN PLAY (2019)
Consumer interpretations of digital ownership in the book market
Sabrina V. Helm et al.
ELECTRONIC MARKETS (2018)
Materializing digital collecting: An extended view of digital materiality
Rebecca Mardon et al.
MARKETING THEORY (2018)
The relationship between ownership and possession: observations from the context of digital virtual goods
Rebecca D. Watkins et al.
JOURNAL OF MARKETING MANAGEMENT (2016)
Measuring consumer perceptions of payment mode
Jashim Khan et al.
JOURNAL OF ECONOMIC PSYCHOLOGY (2015)
The messy social lives of objects: Inter- personal borrowing and the ambiguity of possession and ownership
Rebecca Jenkins et al.
JOURNAL OF CONSUMER BEHAVIOUR (2014)
Metaverse-retail service quality: A future framework for retail service quality in the 3D internet
Eman Gadalla et al.
JOURNAL OF MARKETING MANAGEMENT (2013)
Extended Self in a Digital World
Russell W. Belk
JOURNAL OF CONSUMER RESEARCH (2013)
Access-Based Consumption: The Case of Car Sharing
Fleura Bardhi et al.
JOURNAL OF CONSUMER RESEARCH (2012)
Concepts and practices of digital virtual consumption
Janice Denegri-Knott et al.
CONSUMPTION MARKETS & CULTURE (2010)