Innovative and Competitive: A Systematic Literature Review on New Tourism Destinations and Products for Tourism Supply

New tourism destinations and product supply are increasingly popular strategies among industry players to create competitiveness. The tourism industry has become more vibrant since globalization merged with technological changes, thus influencing human travel movements, lifestyles, and current trends. The purpose of the study was to systematically review and analyse the elements of new tourism destination products and the importance of sustaining the tourism industry. The following five primary methodological steps were used in the review processes: review protocol; formulation of research questions; systematic searching strategies based on identification, screening, and eligibility on Web of Science (WoS) and Scopus databases; quality appraisal and data extraction; analysis. Seven major themes were discovered, based on the thematic analysis: (a) Responsibilities and involvement, (b) Geography and resources, (c) Innovation, (d) Diversification, (e) Trend and travel pattern, (f) Sustainability, and (g) Marketing. The findings provide academics with a basic reference in scientific and design-related frameworks for examining new destinations and tourism products. The study also offers a guide for destination operators and industry stakeholders to be adopted for future destination development and management.

Automated summary

New tourism destinations and product supply have become popular strategies to enhance competitiveness in the tourism industry. The study systematically reviews and analyzes the elements of new tourism destination products and emphasizes the importance of sustaining the industry. Through thematic analysis, seven major themes are identified, including responsibilities, geography and resources, innovation, diversification, trends and travel patterns, sustainability, and marketing. The findings provide a valuable reference for academics and offer guidance for destination operators and industry stakeholders in future development and management.