The Impact of ESG on Brand Trust and Word of Mouth in Food and Beverage Companies: Focusing on Jeju Island Tourists

Article Hospitality, Leisure, Sport & Tourism

Antecedents and consequences of Starbucks' environmental, social and governance (ESG) implementation

Joonho Moon et al.

Summary: This study explores the antecedents and consequences of ESG execution at Starbucks and validates the reliability of ESG theory in the food service industry.

JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM (2023)

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Article Economics

Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty

Chunhui Huo et al.

Summary: The study examines the positive impact of corporate social responsibility on long-term purchase intentions of Pakistani buyers, as well as the importance of CSR for green innovation performance. The findings suggest that brand trust and loyalty play a mediating role in the relationship between CSR, sustainable purchase intentions, and green innovation technology.

ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA (2022)

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Article Green & Sustainable Science & Technology

Perceived ESG (Environmental, Social, Governance) and Consumers' Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality

Hee-Kyung Koh et al.

Summary: This paper investigates the impact of consumers' perceptions of environmental, social, and governance initiatives on attitude, and the mediating role of brand credibility, brand image, and perceived quality. An online survey with 458 South Korean consumers was conducted and data were analyzed using the PLS-SEM technique. The results indicate that the social and governance dimensions of perceived ESG have a direct positive effect on brand credibility, brand image, and perceived quality. However, the environmental dimension of perceived ESG does not have a direct impact on brand-related constructs. Additionally, brand credibility, brand image, and perceived quality partially mediate the relationship between perceived ESG and attitude. The findings provide implications and future research directions.

SUSTAINABILITY (2022)

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Article Green & Sustainable Science & Technology

Developing ESG Evaluation Guidelines for the Tourism Sector: With a Focus on the Hotel Industry

Jun-Ho Bae

Summary: This study aimed to develop an ESG evaluation index for the hotel industry by incorporating guidelines and standards from relevant organizations and conducting surveys and discussions with professionals in the field. The finalized evaluation index consists of three domains, twenty indicators, and forty-one items. The study also suggests the possibility of expanding the research scope to include hotel personnel and patrons, and to consider the tourism industry as a whole.

SUSTAINABILITY (2022)

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Article Transportation

Understanding how ESG-focused airlines reduce the impact of the COVID-19 pandemic on stock returns

Chun-Da Chen et al.

Summary: This study examines the impact of COVID-19 and ESG ratings on the stock performance of the U.S. airline industry using an ARJI-trend model. The findings suggest that companies with higher ESG scores are able to recover to the original equilibrium level more quickly, indicating that promoting ESG can serve as a defense mechanism for airline companies during crises.

JOURNAL OF AIR TRANSPORT MANAGEMENT (2022)

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Article Green & Sustainable Science & Technology

How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions

Joao Guerreiro et al.

Summary: The study found that customers' greenwashing expectations do not directly influence green purchase decisions, but rather mediate through green trust and green word-of-mouth. Additionally, greenwashing perception indirectly affects customer brand engagement through green trust.

SUSTAINABILITY (2021)

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Article Green & Sustainable Science & Technology