期刊
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
卷 52, 期 -, 页码 487-498出版社
ELSEVIER
DOI: 10.1016/j.jhtm.2022.08.007
关键词
Walking; biking; Pro -social behavior; Air quality; Climate change; Deep learning; Health
This study investigates the factors that contribute to people's participation in active transport in tourism-related contexts. It specifically examines the relationships between pro-social behavior, air quality, climate change mitigation, and health. The results suggest that pro-social behavior has a significant impact on perceived air quality and active transport has a positive effect on health, particularly in terms of climate change mitigation. Moreover, the effects between pro-social behavior and air quality as well as pro-social behavior and climate change mitigation are stronger for those engaged in active transport for tourism compared to leisure activities.
Although active transport contributes to environmental and human health, only limited research has been conducted on what makes people participate in active transport in tourism-related contexts. To fill this gap, research was conducted on theoretically conceptualized relationships between pro-social behavior on active transport, air quality, climate change mitigation, and health with a moderator of leisure and tourism activity. In order to collect data, an online survey was conducted targeting Korean cyclists and walkers, and PLS-SEM and deep learning were applied for data analysis. Results revealed that pro-social behavior on active transport has a great effect on perceived air quality. Health is strongly influenced by pursuing climate change mitigation and a strong impact of active transport on health was identified. There were greater effects between pro-social behavior and air quality as well as pro-social behavior and climate change mitigation for those engaged in active transport for tourism than for leisure, while the leisure group has a stronger relationship between pro-social behavior and health than for tourism. The results are valuable for encouraging active transport behavior.
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