Exploring visit intention to India among Southeast Asian solo female travelers

This paper aims to investigate the relationships between electronic word of mouth (eWOM), destination image, and visit intention among Southeast Asian solo female travelers towards India as a tourist destination. The hy-potheses were drawn from a literature review and were tested through structural equation modeling based on the data of 301 online respondents. The findings reveal a significant direct relationship between these constructs, except for the relationship between perceived risk and visit intention. This paper contributes to the emerging Asian solo female travel research by analyzing the relationship between these critical factors and integrating them with the travel behavior process.

Automated summary

This paper aims to investigate the relationships between electronic word of mouth (eWOM), destination image, and visit intention among Southeast Asian solo female travelers towards India as a tourist destination. The findings reveal a significant direct relationship between these constructs, except for the relationship between perceived risk and visit intention. This paper contributes to the emerging Asian solo female travel research by analyzing the relationship between these critical factors and integrating them with the travel behavior process.