Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products

This study examined the fear of COVID-19 pandemic and its impact on consumer behavioural intention to purchase green products. The data was collected from consumers of Malaysia in hypermarkets. A total of 491 respondents were analyzed using the partial least square technique. The results indicated that the fear of the COVID-19 epidemic has a significant impact on health concerns, social media information, intolerance of uncertainty, and personal relevance, which in turn affect consumers' behavioural intention to purchase green products. With a serial mediating effect the results identified that fear of COVID-19 epidemic is associated with behavioural intention to purchase the green product. The findings of this study are crucial for understanding the swings in the green product purchase behaviour due to the ongoing uncertainty of COVID-19 crisis.

Automated summary

This study examined the impact of fear of the COVID-19 pandemic on consumer behavioral intention to purchase green products. The results revealed that this fear significantly influences health concerns, social media information, intolerance of uncertainty, and personal relevance, which in turn affect the intention to purchase green products. The findings highlight the importance of understanding the fluctuation in green product purchase behavior due to the ongoing uncertainty of the COVID-19 crisis.