Determinants of Residential Consumers' Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective

In a developing country such as Malaysia, studies of determinants which influence residential consumers of the Battery Energy Storage System (BESS) are limited. This paucity of studies was the catalyst for this study and its aim to investigate the factors affecting acceptance by Malaysian residential consumers of BESS as it relates to the Technology Acceptance Model Theory. A sample of 331 residential consumers indicated that consumer attitudes, social norms and self-efficacy, or the perception of behavioral control, had a positive and significant relationship with the intention to use BESS. Additionally, trust was a factor that had a significant effect on the consumers' perceptions of cost, benefits and anticipated effects. All these variables significantly affect consumer attitudes. These findings provide important insights into BESS and facilitate the development of policies and practices relating to BESS in developing countries such as Malaysia.

Automated summary

This study investigates the factors affecting Malaysian residential consumers' acceptance of Battery Energy Storage System (BESS) and finds that consumer attitudes, social norms, self-efficacy, and trust have a positive and significant impact on the intention to use BESS. These findings are crucial for the development of policies and practices related to BESS in developing countries like Malaysia.