Why do we share aggressive online content? Testing a short cycle model

The present study aimed to observe the impacts of aggressive online content exposure and personality on aggressive content sharing, considering the mediating role of positive and negative affects. A total of 302 Brazilians, equally divided into two groups, participated in a social network simulation, being exposed to aggressive (experimental group) or neutral (control group) posts and choosing what they would like to share on this site (among aggressive or nonaggressive material). A factorial MANOVA showed a significant difference for positive and negative affects and aggressive content sharing (Wilks' ? = 0.936; F[3, 298] = 6.812; p = .001; eta(2) = 0.064). Through structural equation modeling, an explanatory model was also tested, in which this behavior was directly predicted by aggressive online content exposure and suffered indirect effects from openness, conscientiousness, and extroversion, mediated by positive affects (goodness-of-fit index = 0.997, comparative fit-index = 0.998, Tucker-Lewis index = 0.996, SRMR = 0.028, root-mean-square error of approximation = 0.035, CI = 0.003-0.054). It is possible to conclude that the objectives are met, highlighting the contribution to understanding aggressive online behavior through the proximal processes described in the general aggression model.

Automated summary

This study aimed to investigate the influence of aggressive online content exposure and personality on aggressive content sharing, with positive and negative affects playing a mediating role.