Feeling Luxe: A Topic Modeling x Emotion Detection Analysis of Luxury Hotel Experiences

As the luxury market and associated experiential consumption continues to rise, the hospitality management literature lags somewhat behind practice in examining luxury experiences. This research presents an exploratory analysis of luxury hotel experiences via the approach of topic modeling and emotion detection in online luxury hotel reviews. Results demonstrate that people and product-activity & wellness aspects of luxury hotel experiences tend to be positively associated with online review ratings. The product-food & beverage and physical evidence and place aspects may produce mixed effects on rating levels. Finally, the process and price and promotion aspects tend to be negatively associated with online review ratings. Findings further reveal that such effects function via the mediation paths of various categories of discrete emotions. These results offer enriching insight for hospitality management research and practice regarding luxury hotel experiences.

Automated summary

This research explores luxury hotel experiences through topic modeling and emotion detection in online reviews. The findings suggest that people, product-activity & wellness aspects are positively associated with review ratings, while product-food & beverage and physical evidence and place aspects may have mixed effects. Additionally, the process, price, and promotion aspects are negatively associated with review ratings. The results provide insightful implications for hospitality management research and practice in understanding luxury hotel experiences.