期刊
CALIFORNIA MANAGEMENT REVIEW
卷 64, 期 4, 页码 5-19出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/00081256221109961
关键词
multi-sided platform; incumbent-born platform; platform-born adjacent; born-platform; coopetition dynamics; digital colonization; platform orchestration; network effect
资金
- European Social Fund [K71208006]
- Research Council of Lithuania (LMTLT)
This article examines the significance and growth trajectories of multi-sided platforms (MSPs) in contemporary economies, highlighting the various types of platforms and their market entry strategies, as well as the dynamics of coopetition among platforms.
Multi-sided platforms (MSPs) are becoming increasingly important in contemporary economies. This special issue of California Management Review aims to stimulate collective discussion among researchers and practitioners on advancing diverse types of MSPs and on better understanding their future development. This article analyzes five contributions to this special issue and explores the growth trajectories of MSPs. There are three types of platforms: born-platform, platform-born adjacent, and incumbent-born. And they rely respectively on three market entry strategies: market creation, market broadening, and market deepening. This article also spotlights the coopetition dynamics of the platforms.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据