期刊
NEW MEDIA & SOCIETY
卷 -, 期 -, 页码 -出版社
SAGE PUBLICATIONS LTD
DOI: 10.1177/14614448221104233
关键词
Boundary work; field theory; influencers; Instagram; lifestyle journalism
资金
- Fulbright Austria
- Botstiber Institute for Austrian-American Studies
This study examines the perception of lifestyle journalists from Austria and the United States towards Instagram influencers in the journalistic field. It argues that lifestyle journalists leverage the presence of influencers to protect their autonomy within the field.
While Facebook and Twitter have received significant scholarly attention for their role in shaping the journalistic field, Instagram has received sparse attention in comparison. The present study examines how lifestyle journalists (n = 63) from Austria and the United States perceive Instagram influencers operating in relation to the journalistic field. Instagram influencers, empowered by the digital medium, would seem to be in direct competition with lifestyle journalists in terms of content. Through the theoretical lenses of boundary work and field, this study argues that lifestyle journalists-long relegated to the periphery of the journalistic field-discursively leverage the presence of influencers to protect their autonomy within the field while pushing influencers to its boundaries.
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