?I like to use but do not wish to own?: Exploring the role of de-ownership orientation in the adoption of access-based services

Consumers' outlook towards acquisition-based consumption is changing, and the importance of ownership is fading. Using the stimulus-organism-response framework and a total of 302 responses, this study employed partial least squares structural equation modelling (PLS-SEM) to examine the role of de-ownership orientation in the adoption of access-based services. The results show that de-ownership orientation positively influences access-based services' attitude and adoption intention. Further, it shows that stimuli such as ownership burden, economic benefits, environmentalism, and product scarcity risk influence de-ownership orientation. The findings contribute to understanding this emerging phenomenon of sharing economy.

Automated summary

This study examines the role of de-ownership orientation in the adoption of access-based services using the stimulus-organism-response framework. The results indicate that de-ownership orientation positively influences the attitude and adoption intention of access-based services. Additionally, stimuli such as ownership burden, economic benefits, environmentalism, and product scarcity risk have an impact on de-ownership orientation. These findings contribute to a better understanding of the emerging phenomenon of sharing economy.