期刊
JOURNAL OF BUSINESS VENTURING
卷 37, 期 4, 页码 -出版社
ELSEVIER
DOI: 10.1016/j.jbusvent.2022.106220
关键词
Prototype fidelity; Technology ventures; Crowdfunding; Resource acquisition; Institutional logics
类别
This study examines the relationship between prototype fidelity and resource acquisition for nascent technology ventures in online crowdfunding. The findings suggest that moderate prototype fidelity is more effective in gaining support from funders than high fidelity.
The presentation of a prototype is pervasive when technology entrepreneurs pitch to potential resource providers. Yet, we know little about how the fidelity of a prototype-the degree to which it approximates the final product-can affect funding decisions. We study the relationship between prototype fidelity and resource acquisition of nascent technology ventures in online crowdfunding. Based on the community logic under which crowdfunding operates and the diverse motivations of funders to participate, we develop the seemingly counterintuitive idea that moderate prototype fidelity is more effective in gaining support from funders than high prototype fidelity. Across our three empirical studies, we find support for the hypothesis that prototype fidelity has an inverted U-shaped relationship with crowdfunding performance. This relationship is moderated by the materiality of the offered rewards and the quality of the prototype presentation delivered through the online interface.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据