期刊
TOURISM MANAGEMENT
卷 91, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2022.104505
关键词
Impulsive buying; Time pressure; Consumption type
资金
- Major Project of the National Social Science Fund of China [19ZD26]
This research examines the impact of time pressure on impulsive buying, with the moderation of consumption type and the mediation of positive emotion. The study finds that time pressure is positively correlated with affective impulsive buying but negatively associated with cognitive impulsive buying. High time pressure increases impulsive buying for hedonic products/services, while low time pressure enhances impulsive buying for utilitarian products/services. These effects are mediated by positive emotion.
The research examines the effect of time pressure on impulsive buying via the moderation of consumption type by identifying positive emotion as the underlying mechanism. Firstly, we verify that time pressure is positively correlated with affective aspects of impulsive buying but negatively associated with cognitive aspects of impulsive buying. Notably, affective (vs. cognitive) impulsive buying is dominated by affective (vs. cognitive) information processing. Research also has shown that hedonic (vs. utilitarian) consumption is dominated by affective (vs. cognitive) information processing. We thus further illustrate that high time pressure increases impulsive buying for hedonic products/services whereas low time pressure enhances impulsive buying for utilitarian products/services. These effects are mediated by positive emotion. This research reconciles the conflicting findings of time pressure effect on impulsive buying, advances the knowledge of how time pressure impacts impulsive buying, and provides practical implications for tourism practitioners and marketers about promoting strategies of impulsive buying.
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