Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

Article Business

Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily

James M. Leonhardt et al.

Summary: Culture and empathy have a significant influence on vaccine acceptance, especially when the victims of the disease share similar characteristics with those hesitant to accept vaccination.

JOURNAL OF INTERNATIONAL MARKETING (2022)

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Article Health Policy & Services

Social media, vaccine hesitancy and trust deficit in immunization programs: a qualitative enquiry in Malappuram District of Kerala, India

Anoop T. Nair et al.

Summary: The study found that in Malappuram district, a trust deficit between parents/caregivers and healthcare providers is caused by factors such as providers' lack of technical knowledge, existing patriarchal societal norms, and critical views of vaccines by naturopaths and homeopaths. Anti-vaccine groups use social media to influence caregivers' perceptions and beliefs, while religion does not appear to play a major role in creating vaccine resistance in this setting.

HEALTH RESEARCH POLICY AND SYSTEMS (2021)

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Article Nutrition & Dietetics

How gender norms affect anemia in select villages in rural Odisha, India: A qualitative study

Erica Sedlander et al.

Summary: This study investigated the relationship between anemia prevalence among women in rural India and gender norms. Findings suggest that inequitable gender norms exacerbate anemia risk for women from different castes and tribes, particularly in terms of household labor burden, access to healthcare, food allocation, and economic support. It highlights the importance of addressing social context in anemia reduction interventions to increase iron supplement use and iron-rich food intake.

NUTRITION (2021)

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Article Multidisciplinary Sciences

The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic

Ahmad Abu-Akel et al.

Summary: During the COVID-19 pandemic, immunology expert Dr. Anthony Fauci and government spokespersons were found to be the most effective at promoting social distancing, while celebrity spokespersons were the least effective. The likelihood of message resharing increased with age and when respondents expressed positive sentiments towards the spokesperson.

PLOS ONE (2021)

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Article Pediatrics

What Works to Increase Vaccination Uptake

Noel T. Brewer

Academic Pediatrics (2021)

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Article Multidisciplinary Sciences

Emotion and humor as misinformation antidotes

Sara K. Yeo et al.

Summary: Many public debates on scientific issues are clouded by accusations of falsehood, increasing the demand for citizens to distinguish fact from fiction. Science falsehoods often come with emotional appeals, and research focuses on how emotions and humor can explain and potentially overcome challenges in recognizing and challenging misinformation.

PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA (2021)

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Article Biotechnology & Applied Microbiology

A global pandemic in the time of viral memes: COVID-19 vaccine misinformation and disinformation on TikTok

Corey H. Basch et al.

Summary: Misinformation and disinformation surrounding COVID-19 and vaccination may affect vaccine hesitancy. Despite efforts by social media platforms to limit false information, misleading content related to COVID-19 still persists online. A study on TikTok revealed that videos discouraging vaccines outnumbered those encouraging them, but the latter garnered more views and likes. Parodies and false claims regarding vaccines in these videos could potentially hinder the widespread uptake of COVID-19 vaccines.

HUMAN VACCINES & IMMUNOTHERAPEUTICS (2021)

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Article Public, Environmental & Occupational Health

Humor and Fear-Two Sides of the Same Coin?: Experimental Evidence on Humor Appeals in Health Communication Related to Childhood Vaccination

Florian Fischer et al.

Summary: The study found that using a humorous format in health communication did not provide additional value in informing readers about scientific evidence related to vaccination. In comparison, a neutrally formulated text was more likely to be perceived as high in credibility. However, credibility is not the sole criterion leading to knowledge gains and changes in health-related attitudes and behaviors in health communication.

FRONTIERS IN PUBLIC HEALTH (2021)

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Article Communication

Following science on social media: The effects of humor and source likability

Sara K. Yeo et al.

Summary: Science communicators are encouraged to use humor in online engagement efforts. The experiment showed that varied levels of humor were positively associated with the likability of the communicator and motivation to follow more science on social media. However, the downstream effects of humor on motivation were found to depend on individuals' factual science knowledge.

PUBLIC UNDERSTANDING OF SCIENCE (2021)

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Letter Infectious Diseases