CSR influence on job pursuit intentions: Perspectives from the lodging industry

This study aims to analyze the causal effect of corporate social responsibility (CSR) recruitment messages on jobseekers' pursuit intentions for a hotel position. Specifically, perceived value fit (PVF) and anticipated organizational support (AOS) were tested as sequential mediators between the relationship and personal aspiration values as a moderator between recruiting messages, PVF, and AOS. A between-subjects design online experiment was conducted to test the theoretical model. Besides the theoretical contributions of exploring these mechanisms together in a hospitality context, this research is particularly relevant for hospitality managers and recruiters as they strive to attract applicants that are a better fit for the organization, which in turn might reduce turnover rates and improve performance.

Automated summary

This study analyzes the impact of corporate social responsibility recruitment messages on jobseekers' pursuit intentions for a hotel position. It tests the mediating role of perceived value fit and anticipated organizational support, as well as the moderating role of personal aspiration values between recruiting messages, perceived value fit, and anticipated organizational support.