4.1 Article

Perceived Variability as a Video-Media Prejudice Reduction Intervention

期刊

BASIC AND APPLIED SOCIAL PSYCHOLOGY
卷 44, 期 2, 页码 66-83

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ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/01973533.2022.2069025

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  1. Australian Government Research Training Program
  2. Australia Post

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Perceived variability, although considered a prejudice reduction approach, did not effectively reduce prejudice in two experiments. The correlation between perceived variability and prejudice was weak. This suggests that perceived variability may have limited potential for scaling due to its low adaptability and effectiveness. The intervention did not show significant differences across different demographic factors.
Perceived variability is a relatively unexplored prejudice reduction approach. We developed a new intervention and tested it in two pre-registered experiments-in field and online laboratory settings. Across both experiments, we found that the intervention did not reduce prejudice. As expected, higher perceived variability correlated with lower prejudice. However, the correlations were weak and markedly lower in the higher-powered online laboratory trial. Overall, these results indicate that perceived variability may have limited scaling potential due to low adaptability and effectiveness. Exploratory analyses indicated that effects of the intervention did not substantially differ across age, gender, and education.

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