相关参考文献
注意:仅列出部分参考文献,下载原文获取全部文献信息。Not all clicks are equal: detecting engagement with digital content
Yayu Zhou et al.
JOURNAL OF MEDIA BUSINESS STUDIES (2022)
A Deeper Look at the Return on Purpose: Before and During a Crisis
Greg Milano et al.
Journal of Applied Corporate Finance (2021)
Brands: An Integrated Marketing, Finance, and Societal Perspective
Bobby J. Calder
FOUNDATIONS AND TRENDS IN MARKETING (2020)
Customer experience: fundamental premises and implications for research
Larissa Becker et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2020)
How Brands Acquire Cultural Meaning
Susan Fournier et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2019)
Creating Brand Meaning: A Review and Research Agenda
Rajeev Batra
JOURNAL OF CONSUMER PSYCHOLOGY (2019)
The Pareto rule in marketing revisited: is it 80/20 or 70/20?
Daniel M. McCarthy et al.
MARKETING LETTERS (2019)
B2B content marketing for professional services: In-person versus digital contacts
Wei-Lin Wang et al.
INDUSTRIAL MARKETING MANAGEMENT (2019)
The Pareto rule for frequently purchased packaged goods: an empirical generalization
Baek Jung Kim et al.
MARKETING LETTERS (2017)
Toward a theory of customer engagement marketing
Colleen M. Harmeling et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2017)
Understanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon et al.
JOURNAL OF MARKETING (2016)
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev et al.
JOURNAL OF CONSUMER RESEARCH (2015)
Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research
Roderick J. Brodie et al.
JOURNAL OF SERVICE RESEARCH (2011)
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
Bobby J. Calder et al.
JOURNAL OF INTERACTIVE MARKETING (2009)
The impact of sponsor fit on brand equity - The case of nonprofit service providers
Karen L. Becker-Olsen et al.
JOURNAL OF SERVICE RESEARCH (2006)
Value from hedonic experience and engagement
E. Tory Higgins
PSYCHOLOGICAL REVIEW (2006)