☆ 4.7 Article

Environmental sustainable development through modeling and ranking of influential factors of reference groups on consumer behavior of green products: The case of Iran

SUSTAINABLE DEVELOPMENT (2022)

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Adolescent influence in family purchase decisions: An update and cross-national extension

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Shopping with friends and teens' susceptibility to peer influence

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You are what they eat: The influence of reference groups on consumers' connections to brands

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Product experience is seductive

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