4.5 Article

Who said there's no such thing as a free lunch? Customers' dark triad traits predict abuse of food refund policies

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PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.paid.2022.111527

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Dark Triad; Personality; Food delivery; Customer misconduct; Refund fraud; Opportunistic complaints

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This study investigates the relationship between refund fraud behavior of online food delivery service customers and Dark Triad personality traits. The results show that the Dark Triad predicts the frequency and likelihood of fraudulent refund claims, and individuals with high Dark Triad traits are more likely to engage in refund fraud when the perceived cost to the food delivery company is high.
Customers may abuse the refund policies of online food delivery services. Given restrictions on returning online food orders and high levels of consumer power, customers who falsely claim an order was missing, damaged, or incorrect may receive both their original food order and a full refund. In an online study, we surveyed 197 fooddelivery service customers regarding their refund fraud behavior and Dark Triad personality traits (i.e., narcissism, Machiavellianism, psychopathy). The Dark Triad predicted fraudulent refund claims, the frequency of previously placed false refund claims, its perceived acceptability, and the likeliness of placing one in the future. Moreover, we also found evidence that individuals with high Dark Triad traits were more likely to engage in refund fraud when the perceived cost to the food delivery company was high.

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