Pricing Analysis of Online Shopping Platforms Considering Consumer Information Levels

Article Computer Science, Artificial Intelligence

Trustworthiness two-way games via margin policy in e-commerce platforms

Lei Wang et al.

Summary: The trust crisis in e-commerce platforms is a challenging issue, and by introducing margin policies and establishing the MP-C2B2C model, we can not only protect consumers but also enhance the credibility of e-commerce platforms.

APPLIED INTELLIGENCE (2022)

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Article Computer Science, Information Systems

Information disclosure and blockchain technology adoption strategy for competing platforms

Yao-Yu Wang et al.

Summary: This paper investigates the optimal information disclosure and equilibrium blockchain adoption strategy for online platforms. The study finds that the equilibrium strategy depends on the cost threshold of blockchain adoption. If the cost is too high or too low, platforms will not adopt blockchain technology, resulting in a market filled with unverified information. In between, a mixed strategy exists.

INFORMATION & MANAGEMENT (2022)

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Article Management

Differential pricing strategies of ride-sharing platforms: choosing customers or drivers?

Daozhi Zhao et al.

Summary: Ride-sharing platforms use differential pricing strategies to encourage participation, but it is unclear if these strategies are reasonable. Platforms face a unique dilemma when considering differential pricing, and different pricing strategies are optimal based on varying conditions of potential driver numbers.

INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH (2022)

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Article Management

Platform Preannouncement Strategies: The Strategic Role of Information in Two-Sided Markets Competition

Ramnath K. Chellappa et al.

Summary: This study examines the impact of information on expectation formation and competitive dynamics in a duopoly market through analyzing three different preannouncement strategies. The research reveals a clear relationship between market conditions and agents' strength of taste preferences in determining firms' equilibrium preannouncement strategies. In competitive markets, firms tend to prefer not to preannounce their platform features, while consumer and social welfare are higher in multihoming markets.

MANAGEMENT SCIENCE (2021)

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Article Engineering, Industrial

The impact of information disclosure on consumer purchase behavior on sharing economy platform Airbnb

Xun Xu et al.

Summary: The study reveals that information disclosure from providers, platforms, and peer consumers all influence consumer purchase behavior on the sharing economy platform Airbnb. The quantity and quality of room information posted by providers, platform recommendations, and provider response rates all play a role in influencing consumer behavior.

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS (2021)

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Article Management