期刊
SOCIAL SCIENCE & MEDICINE
卷 298, 期 -, 页码 -出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.socscimed.2022.114868
关键词
Conditional risk perception; Unconditional risk perception; Protection behavior; Behavior motivation hypothesis; Risk reappraisal hypothesis
资金
- Ministry of Education of the Republic of Korea
- National Research Foundation of Korea [2021S1A5A2A01065446]
- IRB of Sungkyunkwan University [SKKU2017-07-020]
- National Research Foundation of Korea [2021S1A5A2A01065446] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
This study examined the relationship between perceived risk and protection behavior, and found support for both the behavioral motivation hypothesis and the risk reappraisal hypothesis. Higher risk perception motivates protection behaviors, while protection behaviors reduce perceived risk.
There exist two distinctive hypotheses on the relationship between perceived risk and protection behavior: the behavioral motivation hypothesis (i.e., a higher risk perception motivates protection behaviors) and the risk reappraisal hypothesis (i.e., protection behaviors reduce perceived risk). To test these competing hypotheses, we examined how risk perception, behavioral intention, and behavior are affected by conditional risk information. In a two-wave panel experiment conducted online in South Korea (Time 1 N = 450; Time 2 N = 276), we manipulated the risk level (high vs. low) of gum disease in a health message both for the inaction of the recommended preventive behavior (flossing) and for the action of the behavior. The results showed that information about high (vs. low) inaction conditional risk indirectly led to greater flossing intention via changing inaction risk perception. In contrast, information about high (vs. low) action conditional risk increased action risk perception, which was negatively linked to flossing intention. Greater inaction risk perception at Time 1 significantly increased actual flossing behavior at Time 2. The decrease in risk perception between Time 1 (inaction conditional) and Time 2 (unconditional) was greater with increasing intentions at Time 1 and with actual behavioral engagement between Time 1 and Time 2. The findings of this study supported both the behavioral motivation hypothesis and the risk reappraisal hypothesis.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据