期刊
INFORMATION & MANAGEMENT
卷 59, 期 4, 页码 -出版社
ELSEVIER
DOI: 10.1016/j.im.2022.103640
关键词
Affective commitment; Calculative commitment; Switching behavior; Dedication-constraint model; Mobile payment applications; Contextualization
资金
- National Natural Science Foundation of China [72001168, 72032006, 72001170, 72002167]
- Postdoctoral Science Foundation of China [2020M673341]
This study proposes a contextualized dedication-constraint model of consumer switching behavior of MPAs. The findings show that platform leadership, service leadership, technology leadership, and affective commitment are key factors that reduce switching behavior, while personalization costs, learning costs, uncertainty costs, and calculative commitment are important factors that decrease switching behavior.
Consumer switching behavior damages the market share and profitability of mobile payment application (MPA) providers. However, this issue has received scarce attention in the information systems discipline. Our study proposes a contextualized dedication-constraint model of consumer switching behavior of MPAs. By conducting an online survey of 973 MPA consumers, we find that platform leadership, service leadership, technology leadership, and affective commitment are key dedication-based factors, which reduce switching behavior. Meanwhile, personalization costs, learning costs, uncertainty costs, and calculative commitment are important constraint-based factors, which decrease switching behavior. Our empirical findings have significant implications for research and practice on switching behavior.
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