Pricing Strategy of Electric Power Data Credit Product Based on Customer Value

With the improvement of the intelligence level of the power network and the gradual improvement of the information and communication of the power system, the application of power big data to the corporate credit market is not only an important supplement to the national social credit system but also an important strategic goal for the State Grid to expand profitability. This paper constructs a benefit evaluation model for power data credit investigation products based on the utility of the products that financial institutions experience when they purchase and use financial risk control products. Based on the theory of customer value, comprehensively considering the characteristics of power credit reporting products, and taking profit maximization as the corporate goal, the pricing of a single power credit reporting product is studied, and the method is verified using example products. This article gives the pricing strategy of power credit investigation, which can be used as a reference for enterprises to further develop market strategies.

Automated summary

This paper introduces the application of power big data in the corporate credit market, and establishes a benefit evaluation model for power data credit investigation products based on the utility that financial institutions experience. The pricing strategy of a single power credit reporting product is studied, taking profit maximization as the corporate goal.