How does dataveillance drive consumer online payment resistance?

Purpose This study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the mediating effects of perceived privacy and security concerns and how these mediating effects are moderated by corporate credibility, consumer scepticism and consumer empowerment. Design/methodology/approach A scenario-based experimental design was performed to examine the proposed hypotheses. Analysis of covariance and PROCESS macro were used to examine the hypotheses by analysing 312 collected responses. Findings The results indicated the dataveillance positively affects consumer resistance towards online payment. The results also suggested that corporate credibility and consumer scepticism significantly moderates the association between dataveillance and resistance towards online payment. Practical implications The findings of this study will help online retailers to reduce consumers' perceived privacy and security concerns, thereby reducing consumers' resistance towards online payment. Originality/value Theoretically, the study contributes to privacy, consumer behaviour, online payment and cognitive-motivational-relational theory literature.

Automated summary

This study examines the impact of dataveillance on resistance towards online payment and investigates the mediating effects of perceived privacy and security concerns. The results indicate that dataveillance has a positive effect on consumer resistance and that corporate credibility and consumer scepticism moderate this association. The findings have practical implications for reducing consumers' concerns and resistance towards online payment. The study contributes to the literature on privacy, consumer behavior, online payment, and cognitive-motivational-relational theory.