The Streaming Paradox: Untangling the Hybrid Gatekeeping Mechanisms of Music Streaming

Why does music listening in streaming services seem tied to a superstar economy despite the plenitude of digital music? This article explores what we label the streaming paradox: the way in which plenitude at the outset produces narrowness as the outcome. Based on dissection of the interfaces of streaming services, interviews with stakeholders, and analyses of user data, the article introduces six key gatekeeping mechanisms (and concepts) at work in the platforms. These mechanisms are combined effects of algorithmic coding, interface design, and human curation and choices and serve as explanations for the streaming paradox.

Automated summary

This article explores the streaming paradox, which refers to the phenomenon of music listening in streaming services being tied to a superstar economy despite the abundance of digital music. Through the dissection of streaming service interfaces, interviews with stakeholders, and analysis of user data, the article introduces six key gatekeeping mechanisms that explain the streaming paradox, combining algorithmic coding, interface design, and human curation and choices.