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Exploitation-Exploration Model of Media Multitasking

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Not All Media Multitasking Is the Same: The Frequency of Media Multitasking Depends on Cognitive and Affective Characteristics of Media Combinations

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Summary: The study found that individuals tend to pair media combinations with lower cognitive demands and promise immediate emotional gratification. Furthermore, media multitasking is more frequent in combinations with higher control over task switching, no transient information, access to different sensory modalities, and no behavioral response required. These findings indicate that cognitive and emotional factors play a significant role in predicting media multitasking behaviors.

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