期刊
GLOBALISATION SOCIETIES AND EDUCATION
卷 20, 期 4, 页码 419-422出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/14767724.2021.1993152
关键词
Size; higher education; visualisation; digitalization; stratification
The current landscape of higher education is dominated by expressions of size and greatness for universities, portrayed through international rankings and visual language. This marketing-driven trend has quickly expanded globally, nurturing a mundane construction effort and directing the viewer's gaze to create the image of greatness for universities.
The world of higher education today is saturated by expressions of size and greatness. Universities are described as global, world class and excellent and they are expressed in international rank depictions, as selected points and visualised flows on world maps, or in coloured circles of the U-Multirank ranking. Such sizing practices are not necessarily new, their proliferation, and the ways in which we encounter them in the contemporary academy are. A (visual) language of marketing has expanded quickly - and sometimes quirkily - around the globe, mediated by a technical infrastructure that enables it to do so. Despite a symbolic meaning such sizing practices nourish first and foremost a profane building endeavour. In order to become large in distance the spectator's gaze is channelled by devices, colours, semantics and numbers. The theme of this Special Section 'the politics of size in higher education' aims to bring the process and outcomes of referencing mediations into the spotlight. It aims at investigating how prestige and stratification are built through the spatial, material, and visual infrastructures and devices that make us believe in the greatness/size of a university.
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