Does corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust

The study contemplates the impact of corporate social responsibility (CSR) and green product innovation on organizational performance while considering the moderating role of competitive advantage and mediating role of green trust. Data have been accumulated through a structured questionnaire while distributing 259 questionnaires among employees working in the Pakistani small and medium-sized enterprises (SMEs) companies. In this study, we have conducted reliability, validity, discriminant validity, and structural modeling analysis by using SPSS and Smart PLS for data analysis. The results have identified a significant and positive impact of CSR and green product innovation on organizational performance. Remarkably, green product innovation positively influences competitive advantage. Competitive advantage mediates the relationship between corporate social responsibility, green product innovation, and organizational performance. Further, this study has filled the lacuna of extant literature while analyzing the green trust moderating role between product innovation and organizational performance.

Automated summary

This study examines the impact of corporate social responsibility (CSR) and green product innovation on organizational performance, with the moderating role of competitive advantage and the mediating role of green trust. The findings suggest a significant and positive relationship between CSR and green product innovation with organizational performance. Notably, green product innovation positively influences competitive advantage. Competitive advantage mediates the relationship between CSR, green product innovation, and organizational performance. This study also contributes to existing literature by analyzing the moderating role of green trust between product innovation and organizational performance.