4.2 Article

The Lessons Will Be Televised: Examining Television Portrayals of Sexual Consequences by Gender

期刊

JOURNALISM & MASS COMMUNICATION QUARTERLY
卷 100, 期 1, 页码 172-192

出版社

SAGE PUBLICATIONS INC
DOI: 10.1177/10776990211073953

关键词

sexual consequences; content analysis; sexual double standard; social cognitive theory; gender

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This study reveals the gender double standard in the portrayal of sexual consequences on television, with female characters being more likely to experience negative sexual consequences compared to male characters. However, there is no gender difference in the portrayal of positive sexual consequences. The gender distribution of negative sexual consequences is also influenced by the age of the characters in the television programs.
This study examined the sexual double standard in the portrayal of sexual consequences on television. A content analysis of television programs nominated for Teen Choice Awards from 2012 to 2015 revealed that female characters received more negative sexual consequences than male characters, but there was no gender difference in who received positive sexual consequences. The gendered distribution of negative sexual consequences was qualified by age of the casts in the television programs. Negative sexual consequences were significantly more likely to be experienced by female characters than male characters within shows that primarily featured teens, thus reinforcing a discourse of sexual risk and danger for teen girls.

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