Social media literacy: A conceptual framework

Concerns over the harmful effects of social media have directed public attention to media literacy as a potential remedy. Current conceptions of media literacy are frequently based on mass media, focusing on the analysis of common content and evaluation of the content using common values. This article initiates a new conceptual framework of social media literacy (SoMeLit). Moving away from the mass media-based assumptions of extant approaches, SoMeLit centers on the user's self in social media that is in dynamic causation with their choices of messages and networks. The foci of analysis in SoMeLit, therefore, are one's selections and values that influence and are influenced by the construction of one's reality on social media; and the evolving characteristics of social media platforms that set the boundaries of one's social media reality construction. Implications of the new components and dimensions of SoMeLit for future research, education, and action are discussed.

Automated summary

This article introduces a new conceptual framework of social media literacy (SoMeLit), which focuses on the dynamic causation between the user's self and their choices of messages and networks in social media. It analyzes the influence of one's selections and values on the construction of their reality on social media, as well as the evolving characteristics of social media platforms that shape the boundaries of this construction.