4.7 Article

Consumers' personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships

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Summary: Previous studies have shown that an individual consumer's mood, motivation, and values impact impulsive buying behavior. Specifically, regulatory focus motivations, mood regulation, and shopping values have a significant influence on impulsive buying tendencies. The study suggests a comprehensive model for understanding these factors and their effects on consumer purchasing decisions.

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