Exploring the links among corporate social responsibility, reputation, and performance from a multi-dimensional perspective

This study examines the links among corporate social responsibility (CSR), reputation, and performance in hotel companies from a multidimensional perspective. Data were collected from 322 hotels in China and partial least squares equation modelling (PLS-SEM) was employed for a causal-predictive analysis. Study results reveal that CSR practices influence hotel reputation as seen from both international and local perspectives. CSR and reputation influence performance dimensions (accounting-based performance, market-based performance, and nonfinancial performance) differently. The research findings offer specific theoretical and practical implications for hotel managers.

Automated summary

The study found that corporate social responsibility influences hotel reputation and both reputation and CSR have different impacts on performance dimensions. These research findings have important theoretical and practical implications for hotel managers.