期刊
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
卷 175, 期 -, 页码 -出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.techfore.2021.121415
关键词
Digital entrepreneurship; Diffusion of innovations; Emerging Technologies; Covid-19
资金
- Qatar National Library
This study examines the opportunities for digital entrepreneurship in the context of the Covid-19 pandemic, highlighting emerging areas in technology, healthcare, entertainment, and e-commerce. Entrepreneurs provided insights based on their experience, and the study offers implications for scholars and aspiring digital entrepreneurs, as well as future research directions.
Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs to enter the market. Hence, this study focuses on understanding emerging areas and technologies for digital entrepreneurship. This study adopted a qualitative approach with semi-structured interviews through the lens of the diffusion of innovations theory. A total of 23 entrepreneurs responded and presented their views on Covid19-induced opportunities for digital entrepreneurship. A structured process of open, axial, and selective coding was adopted for the thematic analysis. The study presents a framework based on four promising propositions. Results of the thematic analysis indicate the emergence of digital entrepreneurship opportunities in technology (EdTech, FinTech, cybersecurity), healthcare (diagnostics, virtual care, fitness), entertainment (over the top, gaming, social media), and e-commerce (contactless delivery, payment methods, augmented reality). In this study, entrepreneurs presented their views based on their experience with the platform or technology they operated. To this end, the present study offers implications both for scholars and entrepreneurs working in and aspiring to digital entrepreneurship along with future scope of research.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据