期刊
TOURISM MANAGEMENT
卷 88, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2021.104417
关键词
Coopetition; Coopetition balance; Tension; Tension management; Platforms; Cooperation; Competition; Grounded theory
The study found that hotel managers create boundaries between cooperation and competition at an individual level, while also synthesizing the two forces without maintaining any boundary; at the same time, hotels pursue a balanced approach of both cooperation and competition near and far from customers.
Coopetition-a blend of cooperation and competition-is vital for ensuring hotels work successfully with plat-forms. Platforms are digital hubs that enable vast numbers of hotels and customers to engage with one another. However, existing research offers limited insight into how hotels balance cooperation and competition when dealing with platforms. Using grounded theory as our research approach, we contribute to the coopetition literature by showing that, contrary to the current view of separating cooperation and competition in different departments, separation occurs at an individual level as managers internally create a boundary between the two forces. At the same time, managers synthesize cooperation and competition without maintaining any boundary among the two forces. Also, contrary to existing perspectives of coopetition that lean towards cooperation or competition depending on degree of closeness to customers, we also show that hotels pursue both forces near and far from the customer in a balanced way.
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