期刊
JOURNAL OF BUSINESS RESEARCH
卷 135, 期 -, 页码 559-571出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2021.06.054
关键词
Data breaches; Consumer privacy; Stress; Social contract theory; Consumer protection behaviors; Information privacy
类别
The research shows that stress and perceptions of social contract violation significantly impact the outcomes of data breaches, and different data types also affect consumer coping behaviors. Taking actions could help reduce negative consumer responses.
Data breaches and misuse of data are rising, causing compromised consumer privacy. This research explores the impact of stress and perceptions of a social contract violation have on both firm-focused outcomes and consumer protection behaviors following a data breach. Additionally, we investigate the impact that the type of data lost/ compromised in the breach- personally identifiable (PII) and non-personally identifiable (NPII)- has on these outcomes. To explore this, we conduct an experimental survey (Study 1) of 230 respondents. Results indicate that stress and perceptions of social contract violation impact our outcome variables. The results differences in terms of how these impact consumer coping behaviors across different data types (PII vs. NPII). In Study 2 we explore how industry clusters differ in their levels of stress and social contract violation, actions businesses can take to them, and whether these actions could help reduce negative consumer responses.
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