Understanding the Influence of Consumers' Perceived Value on Energy-Saving Products Purchase Intention

Since rapid economic growth has led to the overuse of natural resources and environmental degradation, increasing attention has been paid to environmental problems. This study aims to explore the relationship between consumers' perceived value and satisfaction, and energy-saving products purchase intention was investigated using appraisal-emotional response-coping theory. Moreover, this study further investigates these relationships in different consumer groups. In total, 399 questionnaires were collected online and offline, and results though structural equation modeling analysis show that functional, emotional, conditional, and green value have a positive effect on consumer satisfaction and thereby promote the intention to purchase energy-saving products. However, social value is not significant for consumer satisfaction. Perceived value influences consumer satisfaction and varies among different consumers according to the results of multigroup structural equation modeling analysis. These results have practical significance for the design and marketing of energy-saving products.

Automated summary

Due to rapid economic growth, there has been an excessive use of natural resources and environmental deterioration. As a result, environmental problems have received increasing attention. This study investigates the relationship between consumers' perceived value and satisfaction, and their intention to purchase energy-saving products using the appraisal-emotional response-coping theory. The study also analyzes these relationships across different consumer groups. The results show that functional, emotional, conditional, and green value positively affect consumer satisfaction and subsequently promote the intention to purchase energy-saving products. However, social value does not significantly impact consumer satisfaction. The perceived value varies among different consumer groups according to the results of multigroup structural equation modeling analysis. These findings have practical implications for the design and marketing of energy-saving products.