期刊
ASLIB JOURNAL OF INFORMATION MANAGEMENT
卷 74, 期 5, 页码 840-876出版社
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/AJIM-08-2021-0232
关键词
Fake news; Uses and gratification theory; Big five personality trait theory; Stimulus-organism-response; WhatsApp; Facebook
This study examines the motivations for sharing fake news and the personality traits that do so using stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory. The results show that gratifications like pass time, information sharing, and socialization lead to instant sharing of news on social media platforms, while personality traits like extraversion, neuroticism, and openness also play a role in instant news sharing. Authenticating news before sharing is more common among individuals with agreeableness and conscientiousness traits.
Purpose Fake news or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study. Design/methodology/approach The conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied. Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform. Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据