Mobile environments and innovation co-creation processes & ecosystems

The process of value creation was traditionally driven almost exclusively within the firm. Product design and production were performed with minimal input from consumers, and the role of the consumer was witnessed only at the end of the product development process. Co-creation is generally considered by innovative firms that seek to achieve or maintain strategic competitiveness in the marketplace as a highly valuable progression in open innovation. Although extensive research results exist on innovation co-creation between firms and consumers, a coherent understanding of the application of such co-creation in mobile environments is missing in the literature. We consider opportunities that mobile technologies introduce to further develop co-creation. Based on an extensive literature review of innovation co-creation processes and ecosystems, we identify the key problems, issues, and requirements. We then develop an innovation co-creation framework with two levels of abstraction to organize the enablers, capabilities, and characteristics. We then suggest a roadmap with four stages for realizing a mobile innovation co-creation ecosystem. (C) 2015 Elsevier B.V. All rights reserved.